During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I’ll let him tell you his story.
This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in April 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.
Interviewed:
Rod Swanson Senior Director, Brand Integration Electronic Arts–
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About Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, training, and implementation for integrated digital/social media, online marketing, brand journalism, content marketing, and lead generation for technology-based companies. His client hire Steve to increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Contact 650-331-0594 to see if working together makes sense.
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andrea britton
April 4, 2012
Great post Steve! Thanks for sharing :)
Steve Farnsworth A.K.A. @Steveology
April 4, 2012
I appreciate the feedback! Cheers, Steve.
Chuck Kent (@creativeoncall)
December 31, 2012
Great, simple (hey, it was a Seigel+Gale event, right?) video. To me, it illustrates how the general concept of and approach to branding needs a rethink. Good branding has supposedly always been about what’s in it for the consumer.. this video nicely illustrates that it can no longer just be about the consumer, but must actually be “with” the consumer, just as Rod Swanson got in line with the homeless he sought to serve. Like social media (at its best) branding should shift focus from whether its Business-to-Business or Business-to-Consumer and decide to be People-to-People. A good post to wrap up the year, thanks.
Lauren @ AchieveIt
February 6, 2013
Still can’t believe this guys name is ROD Swanson, but I did appreciate the post :)