Digital marketing smarty, and my colleague from TEDxSanJoseCA, Adam Helweh CEO of Secret Sushi Creative, recently wrote an fascinating blog post outlining how he had used Pinterest for market research (3 Ways to Use Pinterest For Marketing Research).
Click to Tweet This Post ★ How To Use Pinterest For Marketing Research ★
When Adam and I caught up for coffee last week he shared his insights with me.
Click here to watch the video.
EDITOR’S NOTE: For everyone who has asked, here is the URL structure Adam mentions in the video to find out what people are “pinning” from your website. The formula is: http://pinterest.com/source/DOMAINNAME.
In the video, and article he wrote, he uses FastMac as the example. Their domain is http://fastmac.com/
Example
For this example, this is what you would type into a browser’s address URL bar:
http://pinterest.com/source/fastmac.com/
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Interviewed:
Adam Helweh
CEO
Secret Sushi Creative
The SoLoMo Show (Discussing Social, Local, and Mobile Marketing)
About Steve Farnsworth @Steveology
Social media and content marketing for tech companies. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see if working together could increase your market position and sales.
Rich Reader
April 26, 2012
Can one reverse engineer traffic to a web page by pinning photos from the web page to high traffic pin boards?
Reija Päivinen
August 20, 2012
Now a days there is a lot of strategies for market research and Pinterest and other social networking site is one of convenient way,in Finland there are a lot of companies doing market research and this year market research for business is been very effective way.