How To Use Pinterest For Marketing Research

Posted on March 23, 2012


Digital marketing smarty, and my colleague from TEDxSanJoseCA, Adam Helweh CEO of Secret Sushi Creative, recently wrote an fascinating blog post outlining how he had used Pinterest for market research (3 Ways to Use Pinterest For Marketing Research).

Click to Tweet This Post ★ How To Use Pinterest For Marketing Research

When Adam and I caught up for coffee last week he shared his insights with me.

Click here to watch the video.

EDITOR’S NOTE: For everyone who has asked, here is the URL structure Adam mentions in the video to find out what people are “pinning” from your website.  The formula is:

In the video, and article he wrote, he uses FastMac as the example. Their domain is

For this example, this is what you would type into a browser’s address URL bar:


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Adam Helweh
Secret Sushi Creative
The SoLoMo Show (Discussing Social, Local, and Mobile Marketing)

About Steve Farnsworth @Steveology
Social media and content marketing for tech companies. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see if working together could increase your market position and sales.