Why Midsize Businesses Must Listen To Negative Comments

Posted on April 30, 2012

Some rights reserved by joshjanssen on Flickr

A very common concern for midsize businesses as they get deeper into social media and other community building programs is negative comments.

What if people say: “You guys suck!” “Your product is sh*t.” #your_name_here_fail.

Unhappy customers, competitors, and lurking trolls lie in wait to trash your good name and destroy your hard earned reputation. Well, that’s the fear many company executives have, and they are not entirely wrong. However, the choice to shutter or never start social media programs has far greater destructive repercussions to their reputation, and is a squandered opportunity.

Dan Ziman hears these concerns a lot from businesses just getting their toes wet in the digital and social waters. His message is you have nothing to fear but fear itself…to coin a phrase.

Click to Tweet This Post: ★ Midsize Businesses Must Listen To Negative Comments ★

I asked him what companies need to grasp to align their content to close more business. Here is what he had to say.

Watch The Video Here


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Dan Ziman
VP, Corporate Marketing, Lithium Technologies
Dan’s Blog

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

About Steve Farnsworth @Steveology

Social media, communications, and content marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see how you can increase your market position and sales.

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