Browsing All Posts published on »May 14th, 2012«

Getting Employees To Internalize A Brand

May 14, 2012


There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands. Continually evolving and refining a brand is vital to keeping a strong growing image […]