Getting Employees To Internalize A Brand

Posted on May 14, 2012

Some rights reserved by photographer padawan *(xava du)

There is nothing marketing people love more than unveiling, with great fanfare, the company’s latest re-branding effort. Usually to the eye rolls of other department heads who suspect that marketing is over budgeted and has too much time on its hands.

Continually evolving and refining a brand is vital to keeping a strong growing image of a company moving forward, but you are doomed to failure if you force it down employees throats. So, what do you do to foster internal brand alignment?

Click to Tweet This Post ★ Getting Employees To Internalize A Brand ★

Bob Kennedy is a rare breed of marketer.

He has a no BS style about how he implements his marketing vision, has a steel trap critical thinking process, and is happy to administer a well deserved verbal beat-down to any marketer who spews idiotic pablum in an attempt to parrot thoughtfulness.

He is, in a word, awesome.

Silicon Valley Brand Forum

At a Silicon Valley Brand Forum event Bob shared a process he and his team implemented at McAfee to connect their brand with what employee’s felt. Take a listen to what he did.

Watch Video Here


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Bob Kennedy  
Director, Global Advertising
McAfee Security
About Steve Farnsworth @Steveology

Social media, communications, and content marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see how you can increase your market position and sales.