22 Ways to Create Compelling Content [Infographic] And Content Marketing Case Study

Posted on May 18, 2012

Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading.

Content Marketing Case Study

However, the reason I wanted to share this is because it is actually a case study of great content marketing. Brian Clark at Copyblogger, one of the blogs I read and tweet regularly, and you should to, served up a big pile of his own dog food and lapped it up with a spoon. Yum. (Not really sure what that means, but just go with it, okay?)

Click to Tweet This Post ★ 22 Ways to Create Compelling Content and Case Study ★

Reimagining Old Content In New Ways

Almost a year before the infographic was created Brian had Danny Iny of Firepole Marketing as a guest blogger. Danny wrote 21 Ways to Create Compelling Content When You Don’t Have a Clue. Now, what Brian did was go back to that older post and turn it into an infographic, and add a 22nd idea about exactly what they did: Recycle good content.

Think Bigger

This is a stellar example of thinking bigger. Looking at your content and recreating it in interesting new formats. You could call it repurposing, but I wouldn’t. Let’s just call it reenvisioning. Is that worse? Probably, but I kind of hate repurposing as a word. It just makes me think of copy and paste content marketing. Yuck!

Spinning Digital Assets Into Gold

Take a read, but really take away the big lesson here: think how can you slice your own digital content up and turn it in to tasty morsels.

Your Turn To Put On Your Thinking Cap

If Danny wrote the original post for you, how might you reimagine it for other formats? Please leave your content marketing ideas in the comments here.


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About Steve Farnsworth @Steveology

Social media, communications, and content marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see how you can increase your market position and sales.

22 Ways to Create Compelling Content - Infographic
Like this infographic? Get more content marketing tips from Copyblogger.