How Business Can Engage In Social Good

Posted on May 24, 2012


Companies giving back was popular a decade ago, but most just gave lip service to it and only handful really did anything about it.

Now days with the spotlight of social media many companies feel it is a must have just to maintain their good reputation. However, beyond feeling obligated, I have met numerous company founders who feel strongly about giving back for social good as a personal value. A value that they want it to be a part of their company’s DNA, too.

Corporate Social Responsibility For Midsized Businesses

If you are a big company you likely have a staffed CSR (Corporate Social Responsibility) department that works on this issue full time. However, what if you are a midsize company, or even a small company, that wants to give back to the community, but needs to keep the cost of CSR affordable? What are your options?

Click to Tweet This Post ★ How Business Can Engage In Social Good

Jim Fruchterman is a passionate guy who thinks about this very subject. As a result he started Benetech to help companies make a difference, even a major difference, in the world. I caught up with Jim moments after he came off stage from giving a great talk at TEDx San Jose (http://www.facebook.com/TEDxSanJoseCA).

Watch The Video Here

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Interviewed

Jim Fruchterman @JRandomF
Founder/CEO
Benetech
Jim’s blog Beneblog

This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.

About Steve Farnsworth @Steveology

Social media, communications, and content marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see how you can increase your market position and sales.

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