From time to time, every digital marketer needs a quick and easy social monitoring tool to use for various projects, and if it is free that is all the better. While not an exhaustive list, it is a strong collection of the most popular free tools available. I hope you find what you need here.
This list is based on over 400 votes collected at The Steveology Blog from June 2012 to the end of the year. Depending on your needs, you will likely require to use more than just one tool to monitor your brand on the social web since no one tool will be perfect.
I selected the tools for the poll this list is based if they were completely free, or having a permanent free option that I felt actually provided value, (At the time of the list creation), and each service had been recommended by two or more 3rd parties I respected.
You can see the original poll here. Entries that received less than 1% of the vote included Addict-O-Matic, Backtweets, BoardTracker, Hoosaid, Kurrently, Monitter, Twazzup, and Twilert.
This post was written as part of the IBM for Midsize Business program, which provides midsize businesses with the tools, expertise and solutions they need to become engines of a smarter planet.
About Steve Farnsworth @Steveology
Steve was named by Forbes one of the Top 50 Social Media Influencer in the world. He’s a communications and content marketing strategist with 20 years of hands on experience. He works with high-growth tech companies to generate targeted leads, grow brand engagement, and increase customer retention by effectively using owned and earned media.
Contact 650-331-0594 to discuss how you can use digital marketing to dominate your competition.