PR’s Role In Content Marketing

Posted on June 3, 2014



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What Is PR’s Role In Content Marketing?

Shaun Saunders, Founder of Graffiti PR and curator for PR Summit, has a thirst for knowledge. In fact, that is what draws him to being deeply involved in the PR Summit. I wanted to hear his thoughts on the changing role of public relations and how professionals can thrive in the age of content marketing.

Here’s what I asked Shaun in our interview:

  1. How do you make data actionable from your fans conversation analytics?
  2. What does it take to be a good content marketing strategist?
  3. What are the hard skills a content marketer needs?
  4. How do you amplify your message in a noisy world?

About The Author

Steve Farnsworth is a Demand Generation Strategist for The @Steveology Group: A Content Marketing agency for high tech B2B that drive sales and dominate markets
You can connect with Steve on Twitter as @Steveology.