What Is PR’s Role In Content Marketing?
Shaun Saunders, Founder of Graffiti PR and curator for PR Summit, has a thirst for knowledge. In fact, that is what draws him to being deeply involved in the PR Summit. I wanted to hear his thoughts on the changing role of public relations and how professionals can thrive in the age of content marketing.
Here’s what I asked Shaun in our interview:
- How do you make data actionable from your fans conversation analytics?
- What does it take to be a good content marketing strategist?
- What are the hard skills a content marketer needs?
- How do you amplify your message in a noisy world?
About The Author
Steve Farnsworth is a Demand Generation Strategist for The @Steveology Group: A Content Marketing agency for high tech B2B that drive sales and dominate markets
You can connect with Steve on Twitter as @Steveology.