Browsing All posts tagged under »CEO«

How Do You Help Senior Executives Master Social Media?

June 20, 2011

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How Do You Help Senior Executives Master Social Media? By Steve Farnsworth @Steveology Many senior executives have little experience with social media tools. They often have an unspoken fear about making a mistake and being embarrassed publicly. Tony shares a tip on how to start working with the C-level for success. Watch the video Click […]

The Death Grip Of Old Marketing Ideas

September 20, 2010

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The Death Grip Of Old Marketing Ideas By Steve Farnsworth (@Steveology) – Early in my career I managed client-side demand generation: direct mail and ads mostly. I’d been doing this for a while when a new concept hit me like a ton of bricks. That was the process everyone used (traditional marketing) looked to grab […]

Is Ghost Blogging Ethical?

September 8, 2010

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– Foreword to 4/4/4 Four Communications Issues. Four Perspectives. Four Weeks. Blog Series This is part 1 of 4 of this series that I am writing with Todd Defren, Lou Hoffman, and Paul Roberts. Do we agree? Maybe, maybe not. You can read Todd’s Here, Lou’s Here, and Paul’s Here. For some great additional perspectives […]

New Rules of Marketing and PR Revisited

April 15, 2010

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New Rules of Marketing and PR Revisited By Steve Farnsworth (@Steveology) “The real fact of the matter is that nobody reads ads. People read what interest them, and sometimes it’s an ad.” –Howard Luck Gossage That was true when Howard Gossage said it, and it is just as true now. No one goes to your […]

Top 9 Must Read Social Media and Marketing Articles For March 2010

April 6, 2010

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Top 9 Must Read Social Media and Marketing Articles For March 2010 By Steve Farnsworth (@Steveology) – Are you the busy CMO of your company? Regardless of whether that is your title or just your job, here are the top 9 must read social media and marketing articles from March 2010 which the crowds in […]

Why Video Is Your Next Business Partner (Part 2 of 4)

April 1, 2010

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Guest Post Why Video Is Your Next Business Partner (Part 2 of 4) By Stephanie Wonderlin (@swonderlin) – Video Highlights A review of several great video ideas you can use for your company Tutorials to show smart practices to your existing and potential users Testimonials of how your product or service helps real customers Product […]

Why Video Is Your Next Business Partner (Part 1 of 4)

March 29, 2010

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Guest Post Why Video Is Your Next Business Partner (Part 1 of 4) By Stephanie Wonderlin (@swonderlin) – – Video Highlights After face to face, video is the best way to connect with customers. Increases your online visibility. YouTube is the #2 search engine. 80% of people watch video online, and that number is growing. […]