Browsing All posts tagged under »Content«

The 7 Essential Elements Of Compelling Content

May 21, 2012


What Is Compelling Content? The Question Most Marketers Can’t Answer. Each year, I attend 40 to 50 presentations on various marketing and corporate communications topics. And in about two-thirds of them I hear speakers proclaiming the need for “compelling content” in blogs and on websites, social sites, and elsewhere. Click to Tweet This Post ★ The […]

Why Midsize Businesses Must Listen To Negative Comments

April 30, 2012


A very common concern for midsize businesses as they get deeper into social media and other community building programs is negative comments. What if people say: “You guys suck!” “Your product is sh*t.” #your_name_here_fail. Unhappy customers, competitors, and lurking trolls lie in wait to trash your good name and destroy your hard earned reputation. Well, […]

What Marketing Content Closes Sales For Midsize Businesses?

April 25, 2012

Comments Off on What Marketing Content Closes Sales For Midsize Businesses?

The question for most midsize businesses when developing content for marketing is what topics should they use. Now, let me suggest that content marketing is about framing the conversation by making a valid argument and using evidence. The topics must come directly from your users’ inquiries. If you don’t know what problems customers are trying […]

What’s The Role Of Curation In Search?

October 24, 2011


Earlier this year Tom Foremski brought a collection of fascinating friends and colleagues together to explore the growing notion of content curation on the Internet. What is it? What does it mean? I strongly suspect that no person other than Tom has the ability to bring such a diverse group of smarties together in one […]

How To Get A Truckload Of Blog Posts From People Who Hate To Blog

July 7, 2011


How To Get A Truckload Of Blog Posts From People Who Hate To Blog By Steve Farnsworth @Steveology Do you have lots of great people who could give you hours of great content for the company blog, but give you a long list of reasons why they can’t put pen to paper, digitally speaking? Applied […]