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Browsing All posts tagged under »Ed Brill«
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IBM decided to put some quantitative data around social business to find out if social was helping them as a business. Like most organization IBM has inside sales, which they call Teleweb since they use phone, email, etc. talking to customers. So, they decided to take a closer look at their Teleweb team and ask, “When using social, are they demonstrably more successful?”
December 21, 2012
While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it for the company? Ed Brill is a Director of Social Business at IBM. He says that the value […]
November 27, 2012
A social business takes advantage of tools that accelerate and increase knowledge through collaboration. That allows the right people, both internally and externally, to have ad hoc conversations that solve problems, foster innovation, enable faster response to critical issues, and have a far greater understanding of customers and market dynamics than the competition. So where […]
November 6, 2012
Understanding the difference is important not only for marketing but for business leaders. Companies that don’t fully understand what this means to them are holding watch over a dying enterprise. Let me explain. A few years ago the true experts in social media quickly moved beyond that buzz word and asked what did it all […]
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March 27, 2013
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