Browsing All posts tagged under »Jeff Vance«

What Must PR 2.0 Do Differently For Coverage From Journalist 2.0?

October 25, 2012

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If you are a public relations professional for a B2B or midsized company you have watched coverage opportunities become even more scarce than ever before. I asked Jeff Vance about this. Jeff exemplifies the new breed of Journalist. Jeff is a freelance journalist whose work might appear in any one of a half dozen, or […]

How Has Life Changed For Journalist 2.0?

April 23, 2012

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Journalism Facing Major Changes I migrated away from pure PR to content and digital communications in the early part of the last decade. (Wow, am I that old?) However, I continue to have a soft spot for PR. It has been stunning to see the vast changes to landscape that have taken place since my […]