* One thing I love about social media is connecting with like-minded digital marketers. Having the opportunity to meet them in real life is even more fun. Joe Chernov is one such like-mind marketer. Even in the few years I have known him he has become one of the true thought-leaders – a much abused […]
What’s The Smartest Way To Distribute Your Marketing Content To Get Maximum Exposure? During Joe’s talk at the Vocus User Conference he made a very interesting statement on how to effectively distribute a digital asset for maximum exposure. I have tremendous respect for Joe, but when he shared his scheduling strategy I had my doubts. […]
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Who Is A Great Content Marketer You Can Look To For Inspiration? Understanding real content marketing, that demonstrates domain expertise, is a key to understanding New School Marketing. One of the best in the business at content marketing is Joe Chernov. When I need inspiration I look to him and Eloqua. However, I asked him […]