Browsing All posts tagged under »Lead Generation«

Too Much Content; Not Enough Eyeballs

September 19, 2014

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We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of […]

Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy

January 29, 2013

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  This article has moved to the new Steveology Group website. Awesome content marketing blog     Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it […]

What Arugula Packaging Can Teach You About Customer Engagement

November 20, 2012

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Customer engagement suffers as a buzz word and is tossed around more quickly than dressing on a salad. Also, it is rare to hear examples of how it is implemented in tangible ways. Which is why the idea that packaging can be an opportunity for a brand conversation is even more unexpected. After eating a […]

Believe in Ghosts: Blogging Made Easy for Busy Executives

October 30, 2012

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Good Blogging Is Good Marketing. Just about everyone agrees. And we see the evidence every day—the best blogs inform and inspire readers, increase site usage, build strong personal brands for the bloggers, and greatly advance the interests of the organizations they work for. Click to Tweet ★   Believe in Ghosts: Blogging Made Easy for Busy […]

Using Your Company Blog And Social Media To Drive More Leads

October 27, 2012

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Marketing is about facilitating more closed business, and ultimately grow the company. When asked, most midsized and B2B companies will tell you that they are “doing content marketing.” However, often when you look at their social channels and company blog the content they create seems highly unlikely to help increase demand generation. Click to Tweet […]

What is the Godfather of Electronic Gaming’s Favorite Game?

May 7, 2012

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What Is Nolan Bushnell’s Favorite Game? The legendary Silicon Valley communications firm Eastwick  held a private viewing of the film “Something Ventured”. This outstanding documentary takes a look at the real people who funded innovation there since the 50s. Click to Tweet This Post ★ What is the Godfather of Electronic Gaming’s Favorite Game? ★ At […]

Why Midsize Businesses Must Listen To Negative Comments

April 30, 2012

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A very common concern for midsize businesses as they get deeper into social media and other community building programs is negative comments. What if people say: “You guys suck!” “Your product is sh*t.” #your_name_here_fail. Unhappy customers, competitors, and lurking trolls lie in wait to trash your good name and destroy your hard earned reputation. Well, […]