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Browsing All posts tagged under »Edelman Digital«
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. Smart Practice for Social Business Social media has wide ranging and deep implications for how all business must adapt the way they communicates internally as well as externally. Facebook and Twitter be damned. Those are the mere tip of the iceberg. The major consulting firms (Deloitte et al) all have business units that help […]
October 12, 2011
Comments Off on Do Organizations Need To Rethink Who Is A Company Spokesperson?
Edelman publishes a Trust Barometer report that highlights who and what the public is most inclined to trust. Historically, companies like to keep draconian control of who is allowed to spread the company’s message. However, their report suggests companies need to include their rank and file along side their CEO. – New here? Get […]
September 12, 2011
How Can Companies Evolve Their Social Media Efforts And Achieve Best Practices? While there is a lot of talk about social media ROI, a standard that companies rarely really apply when looking at budgets (trade shows, advertising, or smartphones for employees anybody?), you would have to have an absolute lack of critical thinking skills not […]
August 13, 2011
Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive) I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization. –New here? Get more useful social media news and insight by subscribing […]
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April 17, 2012
Comments Off on What Is The Smart First Step To Build A Social Business?