Do Organizations Need To Rethink Who Is A Company Spokesperson?

Posted on October 12, 2011


Edelman publishes a Trust Barometer report that highlights who and what the public is most inclined to trust.

Historically, companies like to keep draconian control of who is allowed to spread the company’s message. However, their report suggests companies need to include their rank and file along side their CEO.

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I asked Michael Brito to discuss Edelman’s Trust Barometer in that context.

Michael just published his first book “Smart Business, Social Business: A Playbook for Social Media in Your Organization.” 100% of the book’s royalties go to Not For Sale, an organization that is leading the effort to end human trafficking. You can buy Smart Business, Social Business here.

Watch The Video Here


Michael Brito
SVP, Social Business Planning
Edelman Digital

About Steve Farnsworth @Steveology

Steve Farnsworth provides strategy, training, and implementation for integrated digital/social media, online marketing, brand journalism, content marketing, and lead generation for technology-based companies. His client hire Steve to increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads. Contact 650-331-0594 to see if working together makes sense.