Edelman publishes a Trust Barometer report that highlights who and what the public is most inclined to trust. Historically, companies like to keep draconian control of who is allowed to spread the company’s message. However, their report suggests companies need to include their rank and file along side their CEO. – New here? Get […]
How Can Companies Evolve Their Social Media Efforts And Achieve Best Practices? While there is a lot of talk about social media ROI, a standard that companies rarely really apply when looking at budgets (trade shows, advertising, or smartphones for employees anybody?), you would have to have an absolute lack of critical thinking skills not […]
Author Michael Brito Discusses His New Book “Smart Business, Social Business” (Exclusive) I recently met up with author Michael Brito for a few beers and to hear about his latest project. Smart Business, Social Business: A Playbook for Social Media in Your Organization. –New here? Get more useful social media news and insight by subscribing […]
Steve Farnsworth's Old Blog 
October 12, 2011
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