Browsing All posts tagged under »PR«

My Top 10 Free Or Cheap Content Marketing Creation, Distribution, And Promotion Tools

December 26, 2014

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This article has moved to the new Steveology Group website. Great content marketing        

Social, Mobile, Content Marketing Predictions for 2015 Part 2

December 5, 2014

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                            This article has moved to the new Steveology Group website. Great marketing     In Part 1 I shared what I saw coming in 2015 for digital marketers. For this post I look  at few key trends that I think are […]

Social, Mobile, Content Marketing Predictions for 2015 Part 1

December 1, 2014

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                          This article has moved to the new Steveology Group website. Great content marketing     These are the trends that stand out from working with midsized clients, and that influences what I advise to them. In part 2, I will look at […]

Creating A Powerful Content Marketing Framework Part 2

October 28, 2014

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          This article has moved to the new Steveology Group website. Social media and content marketing   In Creating A Powerful Content Marketing Framework Part 1 I talked with Erin Robbins O’Brien, the COO of GinzaMetrics, about some of the key components for that framework. But what are the steps you […]

Creating A Powerful Content Marketing Framework Part 1

October 1, 2014

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This article has moved to the new Steveology Group website. Social media and content marketing A content marketing framework (a standardized process) is basically something that will allow you to create as close to a close-loop system as your business will let you get. It’s the thing that allows you to develop a process that […]

Creating The Perfect Content Marketing Dashboard

September 25, 2014

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The dashboard. It’s something we’re used to seeing, whether as a casual blogger or a marketer at a midsized organization. For the latter, to have an advantage over larger competitors it’s essential to have a dashboard interface that is well-organized, intuitive and contains relevant resources. Click To Tweet >>> Creating The Perfect Content Marketing Dashboard […]

Too Much Content; Not Enough Eyeballs

September 19, 2014

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We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of […]

Measuring Content Marketing Effectiveness In Achieving Goals

September 15, 2014

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A Key Performance Indicator (KPI) is an important aspect of business for tracking marketing program health, and implementing KPIs in order to optimize your company’s content marketing performance is a vital strategy. Enterprise companies usually have lots of metrics they are tracking. If you’re a midsize or smaller company you should take this page from […]

52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others

September 8, 2014

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My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the […]

Picking The Right Social Media Platform For Content Marketing

August 28, 2014

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The Internet is a big place. It can be hard for midsized marketing organizations just ramping up their content marketing to pick the right social media platform to help maximize distribution.  Where are the best and most effective places to start? What should they take into account? Click To Tweet >>> Picking The Right Social […]