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Browsing All posts tagged under »Social Business«
Too Much Content; Not Enough Eyeballs
We all know that the internet is constantly exploding with new content and new marketing strategies. However, the population, literacy rate, and the amount of time that people have to pour over new content is not increasing at even close to the same rate. Thus, marketers need to face the fact that the number of […]
52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others
September 8, 2014
Comments Off on 52 Tweetable Tips On How You Can Create More Opportunity, Adventure and Friendship With Others
My friend Kare Anderson wrote Mutuality Matters: How You Can Create More Opportunity, Adventure & Friendship With Others. In this post Kare shares a deck of cards worth of bite-sized takeaways from here book. Pick three things from this list that you will incorporate into your life starting this week? 52 Twitter-sized tips from the […]
Social Business Starts With Leaders Connecting Socially To Employees
April 1, 2013
One of the huge benefits that social media (still) has going for it is that it still feels very intimate. Some people complain that social media dilutes their “real” relationships and enhances their less meaningful ones, and that can be entirely true depending on how you choose to use and it with whom. But inside […]
Social Business – Going from Qualitative to Quantitative
March 27, 2013
IBM decided to put some quantitative data around social business to find out if social was helping them as a business. Like most organization IBM has inside sales, which they call Teleweb since they use phone, email, etc. talking to customers. So, they decided to take a closer look at their Teleweb team and ask, “When using social, are they demonstrably more successful?”
Customer Engagement Starts First With Employee Engagement
March 13, 2013
Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is actually done to achieve the thing it originally meant. However, in this case you can avoid that from happening. If you look at the companies that are most closely engaged with their customers, you will see that they are deeply engaged with their employees, notes Sandy Carter from IBM
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?
February 28, 2013
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]
How Do You Connect Employees And Their Passion To The Brand?
February 2, 2013
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.
Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy
January 29, 2013
This article has moved to the new Steveology Group website. Awesome content marketing blog Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it […]
What Are The Benefits Of Becoming A Social Business?
December 21, 2012
While becoming a social business is much less expensive than most companies realize, it does take time and resources. A fair question is, what’s in it for me? Or in this case, what is in it for the company? Ed Brill is a Director of Social Business at IBM. He says that the value […]
4 Keys To Growing A Successful Social Business
November 27, 2012
A social business takes advantage of tools that accelerate and increase knowledge through collaboration. That allows the right people, both internally and externally, to have ad hoc conversations that solve problems, foster innovation, enable faster response to critical issues, and have a far greater understanding of customers and market dynamics than the competition. So where […]
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September 19, 2014
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