Subscribe:
RSS feed
See me at www.steveologygroup.com
Browsing All posts tagged under »Steve Farnsworth«
How To Integrate Video Into A Robust Content Marketing Strategy
Video is powerful because it shows there are people behind your business, which is important for building a strong brand that people can relate to. But how can you integrate it into your content marketing strategy effectively? Know Your Audience Before you can put together a video that will be relevant to your audience, you […]
IBM’s New Notes and Domino 9.0 Social Edition
April 25, 2013
I don’t normally agree to review software. However, IBM is a sponsor of my blog, they have been a great partner in helping grow my reach, and they have been instrumental in helping me gain access to some really smart marketing folks that I wanted to interview. (Hat tip to the wonderful folks at Digital […]
Social Business – Going from Qualitative to Quantitative
March 27, 2013
IBM decided to put some quantitative data around social business to find out if social was helping them as a business. Like most organization IBM has inside sales, which they call Teleweb since they use phone, email, etc. talking to customers. So, they decided to take a closer look at their Teleweb team and ask, “When using social, are they demonstrably more successful?”
Customer Engagement Starts First With Employee Engagement
March 13, 2013
Engaging the customer has firmly become part of buzzword soup. Sadly, when that happens little is actually done to achieve the thing it originally meant. However, in this case you can avoid that from happening. If you look at the companies that are most closely engaged with their customers, you will see that they are deeply engaged with their employees, notes Sandy Carter from IBM
Weaving Storytelling Effectively Into All Marketing Touch Points
March 11, 2013
Comments Off on Weaving Storytelling Effectively Into All Marketing Touch Points
Thinking of all the individual moving parts, that marketing departments are responsible for, as a whole is not intuitive. As marketers we use words like touch points without really grasping the journey that the customer will go through. There are several reasons for this. Many marketers see their jobs as a series of tasks or […]
Everyone’s Got Mobile Marketing, But Do You Get How Different It Now Is?
February 28, 2013
As a midsized business you probably have some kind of mobile support as part of your marketing mix. So what? People’s primary method of interacting with technology is now becoming a mobile device. This is how they stay in touch with family and friends, catch up on the news, or find a great place to […]
The Steveology Blog Now Accepting Guest Posts
February 21, 2013
Historically, guest posts were limited to invitation only because of my editorial focus. However, being inundated with offers, and getting tired of saying no all the time, I have decided to reevaluate this policy. I am now accepting guest posts from adept, agile, alert, apt, astute, bold, brainy, bright, brilliant, clever, crafty, effective, genius, ingenious, […]
How Do You Connect Employees And Their Passion To The Brand?
February 2, 2013
Often companies “roll out the new re-branding” to employees. and the marketing team then quickly puts a check mark in the done box and they're on to the next. Often brand managers focus only on the communications deliverables and not the holistic reality of creating passionate brand ambassadors from within the company.
Understanding The Dragonfly Effect To Improve Your Social Marketing Strategy
January 29, 2013
This article has moved to the new Steveology Group website. Awesome content marketing blog Social marketing is often thought of as elusive or it’s over simplified. Venture adviser and marketing strategist Andy Smith, and noted brand researcher and author Jennifer Aaker, have used extensive data and their collecting insights to break it […]
Top 20 Free Social Media Monitoring Tools For 2013
January 3, 2013
The List From time to time, every digital marketer needs a quick and easy social monitoring tool to use for various projects, and if it is free that is all the better. While not an exhaustive list, it is a strong collection of the most popular free tools available. I hope you find what you […]
The Steveology Blog Has Moved!
Come Over And Check Out My New Digs
Steve Farnsworth's Old Blog 
May 13, 2013
2