During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here)
Criss Marshall was presenting a case study that day, and after hearing his story she wanted to add a few of her reflections on Rod’s insight, and the benefits marketers can receive by getting out of their ivory towers. I’m glad she did!
This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation Across All Touchpoints” event in Spring 2011. The event host was Applied Materials, and it was sponsored by Siegel+Gale and Jolt Social Media.
Interviewed:
Criss Marshall Sr. Director, Brand Marketing NetApp–
New here? Get great social media marketing tips newsletter every month by Email Subscribe Here (* Zero SPAM Privacy Policy). Want the RSS feed? Grab the RSS Feed Here.
–
About Steve Farnsworth @Steveology
Marketing Strategy Development And Implementation That Generate Leads, Creates Brand Preference, And Builds Community For Smart Tech Companies. Contact 650-331-0594 to see if working together makes sense.
Disclosure: I’m a Director at The Silicon Valley Brand Forum.
Steve Farnsworth's Old Blog 
Jason Carlos Cardona (@jason_c_cardona)
December 21, 2012
I’ve done B2B social media in an industrial market, it’s tough. If the company is not willing to develop a broader branding and marketing strategy, then it will never work. It’s all about delivering value, that can’t change just because you’re talking to another business.
Paulo Peres (@pauloperes)
February 5, 2013
hi steve, is there any material about “Brand Implementation Across All Touchpoints”