The One Thing You Can’t Forget When Rebranding Your Company
At the last Silicon Valley Brand Forum event I had a chance to chat with a few of the attendees. The day’s topic was Evangelizing The Brand. Here is a take away from the event.
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Interviewed
Susan Siravo
Senior Communications Executive
About Steve Farnsworth @Steveology
Steve Farnsworth provides strategy, implementation, and internal training for digital/social media marketing, brand journalism, content marketing and creation for lead generation to companies so they can increase customer preference for their brand, shorten their sales cycles, and generate better qualified leads.
Call 650-331-0594 to help make these marketing advantageous part of your marketing team’s DNA.
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Miki
September 29, 2011
So true!
This could be the start of an entire series about the importance of employee marketing. A company can be wildly successful but if I get word that the employees were dissatisfied it changes my entire view. Could employees be the driving force behind everything? Especially your brand and reputation? Of so, they better be on board by majority vote on every major decision.
Steve Willats (@Steve_Willats)
December 18, 2012
It helps if the employees understand why the change is happening (what problems it will fix) and how it will benefit the company. They often don’t see the problems, so it’s difficult for them to see the need for change.
Doing this when employees are worried about their job security makes buy-in very difficult.
Peter
February 25, 2013
Another thing not to forget…you now have potentially 1,000’s of employees who are mis representing your new brand on their LinkedIn profiles. Your employees are “Co-Branding” themselves with the enterprise where they work…don’t miss this HUGE opportunity to align their personal brand with the corporate brand objectives across every single profile. We’ve seen it before and have a fix. @PeopleLinx