Not all of these are really content creation ideas. Some are just smart activities to kick yourself in the seat of the pants, and open you to fresh ideas. They are all good and worth reading.
Content Marketing Case Study
However, the reason I wanted to share this is because it is actually a case study of great content marketing. Brian Clark at Copyblogger, one of the blogs I read and tweet regularly, and you should to, served up a big pile of his own dog food and lapped it up with a spoon. Yum. (Not really sure what that means, but just go with it, okay?)
Click to Tweet This Post ★ 22 Ways to Create Compelling Content and Case Study ★
Reimagining Old Content In New Ways
Almost a year before the infographic was created Brian had Danny Iny of Firepole Marketing as a guest blogger. Danny wrote 21 Ways to Create Compelling Content When You Don’t Have a Clue. Now, what Brian did was go back to that older post and turn it into an infographic, and add a 22nd idea about exactly what they did: Recycle good content.
Think Bigger
This is a stellar example of thinking bigger. Looking at your content and recreating it in interesting new formats. You could call it repurposing, but I wouldn’t. Let’s just call it reenvisioning. Is that worse? Probably, but I kind of hate repurposing as a word. It just makes me think of copy and paste content marketing. Yuck!
Spinning Digital Assets Into Gold
Take a read, but really take away the big lesson here: think how can you slice your own digital content up and turn it in to tasty morsels.
Your Turn To Put On Your Thinking Cap
If Danny wrote the original post for you, how might you reimagine it for other formats? Please leave your content marketing ideas in the comments here.
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About Steve Farnsworth @Steveology
Social media, communications, and content marketing. Strategy and implementation that generate leads, builds customer loyalty and word-of-mouth buzz. Contact 650-331-0594 to see how you can increase your market position and sales.
Like this infographic? Get more content marketing tips from Copyblogger.
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Alyson
May 20, 2012
Love the infographic. Great tips, especially when you’ve got writer’s block.
Biztag
May 23, 2012
‘Get Personal’ Social Media is vast, personalization is key. Engage dynamically, understand your loyal audience and growth is inevitable.
TracyMallette
September 11, 2012
Reblogged this on I made the newspaper! Now what? and commented:
These are great excellent ideas for creative inspiration.
TracyMallette
September 11, 2012
Thanks for this post! I’ve shared it and will definitely keep referring to it for creative inspiration.
Jeff Simmons (@B2BJeff)
November 14, 2012
Nicely done. I like #4 because it’s fast, easy and fun. A 10-minute interview with an expert can produce 4 – 6 pages of solid content.
Or have someone interview yourself… much, much easier than writing.
Optimus Online Mkg (@oomarketing)
November 19, 2012
Jeff – I agree with your point. Now, the question is how do you get an expert interview when you’re just starting out?
Steve Farnsworth A.K.A. @Steveology
November 20, 2012
I find that most people are willing to give interviews. Yes, if you have an established blog and the person you want to interview knows who you are, it is easier. However, I go to industry events all the time, approach people I want to talk to but who don’t know who I am. I tell them I have a blog, what the blog is about briefly, and that I’d like to do a quick video interview. Most say yes. After you have a dozen interviews posted, it gets even easier.
Joan-BlogBizBuzz
January 18, 2013
Reblogged this on Joan's Blog and commented:
Content the backbone of blogging, marketing and achieving success. Well worth knowing the formula to great content.
JBatEZY
February 14, 2013
Some good tips there. Thanks for the post.