During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level. It also gave him insight to understand how social media can change your perspective of the branding process. (You can watch his comments here) Criss Marshall was presenting a case study that day, and after hearing his… [Read more…]
October 24, 2011
Earlier this year Tom Foremski brought a collection of fascinating friends and colleagues together to explore the growing notion of content curation on the Internet. What is it? What does it mean? I strongly suspect that no person other than Tom has the ability to bring such a diverse group of smarties together in one… [Read more…]
October 19, 2011
During the Silicon Valley Brand Forum Rod Swanson shared a story that affected him on a personal level, but also gave him insight to understanding the human side of the branding process. I’ll let him tell you his story. Watch The Video Here This video was shot at the Silicon Valley Brand Forum’s “Brand Implementation… [Read more…]
October 14, 2011
Writing Marketing Crap Speak Kills Unicorns (An Infographic) It’s been going on for years. It was how I learned. It was how everyone learned. At first I told myself that it was just my job, and that it was the only style the bosses would let me write. It was what they wanted. It was… [Read more…]
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October 27, 2011
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