How To Launch a Content Marketing Program Webinar
I think creating content that shows what you know, not what you sell (your domain expertise) is vital for today’s companies.
I am working with my good friend Gini Dietrich and the wonderful folks at SpinSucks to give this seminar. If you would like to be a part of it, I would love to have you there.
All the details and registration information is below. –Steve
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UPDATE:
The free ticket giveaway is closed. However, if you still want to attend, you can buy your ticket here: Buy Tickets Now
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October 13
11:00 CT
(That’s 9 a.m. PT, 10 a.m. MT, and noon ET…for those of you time zone-challenged people)
Register Here — Cost is $50
You know what content marketing is. You want to do it and you know you should be doing it. But honestly, you don’t know where to begin…or how you can possibly fit it into your schedule.
Let’s take care of that, shall we?
In this one-hour webinar Steve Farnsworth and Gini Dietrich walk you through the steps needed to not only create a plan but to put that plan into action.
We’ll discuss how to find topics that customers want to read, ways to get the most mileage of each new digital asset, and practical but simple metrics to measure your success.
What you’ll learn:
- The 5 basic steps to get your content marketing program established.
- Real-world examples of content marketing that you can do, too.
- How to use your staff and strategic partners to fit it this into your schedule.
This intermediate level session is for you if:
- You already understand the importance of content marketing.
- You are a marketing/PR professional who wants to integrate your online efforts into your overall marketing strategy.
- You have an online presence, but you want to approach it more strategically.
It’s time to unleash the beauty of content to get you found, build your community and grow your sales.
This is a working session and we welcome your questions beforehand, so that we can help tailor the content to fit your specific needs. You can email them to Lisa Gerber ahead of time so they be incorporated into the presentation.
Alternatively, you can ask questions and answers throughout the hour, and 15 minutes at the end.
Available on-demand: If you are unable to make it, you can still register and receive a video archive of the session.
Register Here — Cost is $50
Please note: Because Spin Sucks Pro is still in private beta, the link to the webinar does not automatically send. We will send it to you, upon confirmation of payment, Monday through Friday, between 8 a.m. and 6 p.m. CT.
Steve Farnsworth is the chief digital strategist at Jolt Social Media. He has more than 13 years of senior communication, social media and inbound marketing, advertising, PR 2.0, lead generation, branding, media relations, executive media training, and crisis communication expertise. He blogs, speaks, and trains communicators, marketers, and executives how to take advantage of new/digital/social media marketing, and permanently incorporate those advantages into their marketing mix.
UPDATE:The free ticket giveaway is closed. However, if you still want to attend, you can buy your ticket here: Buy Tickets Now
Brandie
October 7, 2011
I would love to score tickets to the webinar! I’ll Tweet about key take-aways and messages if you give it to me!!
@BGdoesPR
Steve Farnsworth A.K.A. @Steveology
October 7, 2011
Glad you want to go! Tell me why you want to go. What would you want as the takeaway for your time if you win a free ticket?
Steve Farnsworth A.K.A. @Steveology
October 10, 2011
Congrats! You are the winner. I sent you an email you need to respond to.
Cheers,
Steve
Janelle
October 7, 2011
I’ve been following you on twitter for a while and would love to soak up some of your knowledge! Thank you for the opportunity!
Steve Farnsworth A.K.A. @Steveology
October 7, 2011
Great! Tell me what you want to learn to do. What is your biggest challenge?
socialwebcafe
October 7, 2011
I would love to be blessed with a ticket. I have found a deep love for social media and have plunged in with both feet. I love writing and it is very beneficial to learn and validate the basics of content marketing. I am not new to the arena, but I find, daily, there is room to grow and learn, and I DO learn quite about from you, Steve! ;) -Deborah
cyndi gurrola
October 8, 2011
I would love to go to the webinar!
Lisa
October 8, 2011
I’m working on a content strategy right now and would appreciate a ticket to make sure my content strategy is absolutely everything it could be, and effort is expended in the right places.
Jim Coffis
October 8, 2011
A free ticket would force me to attend what I believe will be a valuable event. I want to help the small local businesses in my community transition their marketing from offline to online and I’ve been convinced that “content marketing” provides them with a great cost-effective way to reach new and existing customers using the myriad free and low cost opportunities available online.
monnie murray
October 10, 2011
I’m starting my own inbound marketing consulting firm to primarily target healthcare providers. I would love to participate in this webinar as I continue building my knowledge base. Please consider me for your free ticket giveaway!
Janz Lionne
October 10, 2011
I want a ticket… PLEASE!
roland benedetti
October 10, 2011
I would love to jump in this webinar as well but monday noon is behind me :-(.
Joanne Elliott (@socialsprite)
October 10, 2011
Would love to deepen my understanding of how to make content marketing work for my clients. At the moment I’m creating a social media strategy for a non-profit whose cause I truly believe in. They are a pet rescue org. that wants to also educate the public about the overpopulation problem of cats and dogs. Winning a free ticket would be helpful to me right now as I’m still in the early stages of building my business. Thank you for the work you do.
Joanne Elliott
Amy
October 10, 2011
I want to WIN!!!
Jennifer Decker
October 10, 2011
I would love a ticket! I think it would help me in the furthering of the NP that I work for as a communications director!
Chris Theo (@christheo)
October 10, 2011
Smart content generation and curation is where it’s at. One obstacle for my clients is understanding how to fit it into their daily business routines without bogging down their fast-paced schedules. Several clients have access to awesome content on the fly (unfortunately, when I am not by their side), think: live sound production and entertainment and the content opportunities which comes with that. I’d love to discuss content marketing strategies for these types of clients with fast-paced, yet content-rich businesses, please put me down for the ticket giveaway. Thanks Steve!
Steve Farnsworth A.K.A. @Steveology
October 10, 2011
UPDATE UPDATE UPDATE
A big thank you to every last one of you for taking time to leave a comment to win a ticket. Thank you for doing that. It means a lot to me.
Alas, I can only pick one of you. :-(
I assigned a number to everyone who left a comment, and then used http://www.random.org to pick one of those numbers.
The winner is….
Please join me in congratulating Brandie (@BgdoesPR)!
Thank you again for making this fun. You all rock! :-)
–@Steveology
Sege Turrel (@SegeTurrel)
October 12, 2011
I want to participate in this webinar as I continue building my knowledge base. Please consider me for your free ticket giveaway! you can contact me on http://www.affordable-seo-services.com/