How To Launch a Content Marketing Program Webinar with @Steveology

Posted on October 6, 2011

How To Launch a Content Marketing Program Webinar

I think creating content that shows what you know, not what you sell (your domain expertise) is vital for today’s companies.

I am working with my good friend Gini Dietrich and the wonderful folks at SpinSucks to give this seminar. If you would like to be a part of it, I would love to have you there. 

All the details and registration information is below. –Steve


The free ticket giveaway is closed. However, if you still want to attend, you can buy your ticket here: Buy Tickets Now

October 13
11:00 CT

(That’s 9 a.m. PT, 10 a.m. MT, and noon ET…for those of you time zone-challenged people)

Register Here — Cost is $50

You know what content marketing is. You want to do it and you know you should be doing it. But honestly, you don’t know where to begin…or how you can possibly fit it into your schedule.

Let’s take care of that, shall we?

In this one-hour webinar Steve Farnsworth and Gini Dietrich walk you through the steps needed to not only create a plan but to put that plan into action.
We’ll discuss how to find topics that customers want to read, ways to get the most mileage of each new digital asset, and practical but simple metrics to measure your success.

What you’ll learn:

  • The 5 basic steps to get your content marketing program established.
  • Real-world examples of content marketing that you can do, too.
  • How to use your staff and strategic partners to fit it this into your schedule.

This intermediate level session is for you if:

  • You already understand the importance of content marketing.
  • You are a marketing/PR professional who wants to integrate your online efforts into your overall marketing strategy.
  • You have an online presence, but you want to approach it more strategically.

It’s time to unleash the beauty of content to get you found, build your community and grow your sales.

This is a working session and we welcome your questions beforehand, so that we can help tailor the content to fit your specific needs. You can email them to Lisa Gerber ahead of time so they be incorporated into the presentation.

Alternatively, you can ask questions and answers throughout the hour, and 15 minutes at the end.

Available on-demand: If you are unable to make it, you can still register and receive a video archive of the session.

Register Here — Cost is $50

Please note: Because Spin Sucks Pro is still in private beta, the link to the webinar does not automatically send. We will send it to you, upon confirmation of payment, Monday through Friday, between 8 a.m. and 6 p.m. CT. 

Steve Farnsworth
 is the chief digital strategist at Jolt Social Media. He has more than 13 years of senior communication, social media and inbound marketing, advertising, PR 2.0, lead generation, branding, media relations, executive media training, and crisis communication expertise. He blogs, speaks, and trains communicators, marketers, and executives how to take advantage of new/digital/social media marketing, and permanently incorporate those advantages into their marketing mix.


UPDATE:The free ticket giveaway is closed. However, if you still want to attend, you can buy your ticket here: Buy Tickets Now